How PageRank works for SEO in 2014
What is page rank
PageRank is a way to measure web page’s importance. Sergey
brin and Larry Page founder of Google created an algorithm to find the most
important pages on the internet by checking the number of links leading to
them. Search engine web crawler view your inbound links pointing to your
website and consider them as votes of recommendation for your content.
Websites are given PageRank score from 0, 1, 2, 3, 4, 5, 6,
7, 8, 9, 10. Higher the PageRank, higher
is score and credibility given to the webpage.
Note : Higher PageRank do not guarantee you higher SERP
results. If that would be the case then PR10 like “Adobe Download” “USA.gov”
“Twitter.com” websites will be in top of SERP results for every keyword
results.
Why links pointing to website makes them important for PageRank?
Links pointing to a website makes the website good PageRank
website because people link to relevant content and we can say pages with more
links makes them better resources than pages that nobody link.
If you have a brand new website then you will have 0
PageRank.
PR 5 websites have good number of inbound links.
PR 3 to PR 4 websites have fair amount of inbound links.
History of page rank
PageRank was named after Larry Page who is one of the founders
of Google, PageRank was patented by Stanford in
1995. Before the discovery of PR search engines links to page that has
highest density of keyword, which was very dangerous for search results as
people can easily repeat their keywords again and again in order to get higher
SERP results. Higher ranking means higher probability of the site being reached
in SERP results because they are linked quantitatively to a number of times in
unique domains plus they are linked to popular web pages.
Link juice concept
Link juice concept means when a website links to your web
page or you can link internally from one of your page to another, then the link
passes PageRank points and this passing of points is known as “Link Juice”
transfer. Every webpage can pass a limited amount of link juice
What factors does the link juice depend upon?
Basically
there are two major factors on which the amount of link juice passed depends.
1.
Total number of links on the web page that are passing PageRank
2.
The number of PageRank points of the web page housing the link
Explain link juice transfer in simple terms
In
easy way we can say John has a web page of “Flower delivery” and that web page
consist of 10 points. Mary has a webpage of “Different category of Rose”. John
points a link of web page of Mary on his “Flower Delivery” webpage. Now the
page different category of Rose will get 10 points transferred from John’s
webpage. Similarly if John points total 5 websites on his webpage of Flower
Delivery than it will transfer 2 points on each website.
Why do you need high Page Rank for your web pages
High PR websites are seen as authority in the industry. High
PR can make you a brand.
Page Rank can be effective when two website with same
quality content, same on page optimization, and same inbound and outbound links
but with different Page rank are to appear in SERP than web page with higher PR
will appear higher in search results.
New content with no page rank can appear higher on search
results because of Google’s Caffeine update. But it is seen that after a period
of time search position gets replaced by high PR websites.
High PR relevant content backlinks can boost your website
SERP results.
How can I increase my PageRank?
In short I will explain the main route to ear high PR.
Ethical techniques to
earn high PR and SERP results
·
Quality link building strategies
·
Quality content for humans
·
Good internal link structure
·
On page optimization of website
·
Enhanced site speed
·
Good Social media presence
Page rank abuse can lead to loss of PR
For manipulating SEO methods good ranking pages are sold to
companies so that they can get good link juice and finally higher PR.
Google has warned such participation in link farming. This
will results in links being discredited and ranking is lowered.
Activities which are prohibited and can reduce use site’s PR
are as follows:
·
Cloaking
·
Site-wide linking
·
Hidden text links
·
Paid links
·
Automated link exchanges.
·
Irrelevant links
There are companies that “link farm” or build business solely on
the manipulation of PageRank results. The links from well-ranking pages of
PageRank are sold to companies seeking other SEO methods. Google.com has warned
companies that participation in link farming will result in the links being
discredited and the rankings lowered. This threat has not discouraged some
companies who continue to abuse PageRank.
How to check my PageRank?
Pagerank is assigned to individual page from 1 to 10 within
a website. To find your individual pagerank you can use Google Toolbar.
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