Landing page design optimization tips and tricks

 
 

Landing page design optimization tips and tricks

Creating a right landing page is very important for your advertisement campaign. Here i will explain some simple tricks to make a right landing page for high conversion rates. Before you start designing a landing page you must know what is the purpose or goal of your landing page.

Goals of a landing page design.  

Signing up for a newsletter - 

Adding subscriber to your website is one of the major goal of a landing page. Subscribers helps in increasing your website visitors. You can mail your subscribers and tell them about your new stories, post, product or services. Even you can give them discounted coupon codes so that they can return and purchase from your website.

Filling out a form - (Creating a database) - 

Are you looking a way to generate lead for your products or services? Here with the help of correct landing page you can get right customers for your product and service. Just ask your visitors to fill your form so that you can contact them later. 

Making a purchase - (BUY BUY BUY) - 

Landing page can help you to sell your products online. This is one of the most important goal for e-commerce industry.

Downloading an E-book. - 

You have an ebook and you want people to buy or download it then a perfectly designed landing page can help you.

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Tips for landing page design optimization 

Things to keep in mind while designing a landing page for your website / blog 

Cachy Title

Write a cachy title for your page which explains everything about your product or service. Consider readability of your title and try to make a strong emotional impact. Don’t make your title too long. Make it small and meaningful.

Right color combination 

Make smart use of colors while creating a landing page
Quick Tip - Buttons with color Red or Green are said to increase landing page conversion.
Highlight your button - There must be a strong contrast between your button color and background. 

Landing page content design  

Create a clean page with necessary information about your product or services. Do not add unnecessary content, keep your content to the point.

Do not add unnecessary navigation buttons in your landing page.

Use bullet points to explain your content in detail. Use a section to showcase testimonials by your users, customers or clients

Make simple clean video section to show how you work, or your product works. Video helps in decreasing bounce rate of your website or blog.

Use right images in your landing page - An image can speak 1000 words.

One product or one service per landing page 

What if we have multiple products and you want to sell it online. It is better to create or promote one product on one landing page. Create multiple landing pages for your multiple products. For example monkeys will be attracted to banana not apples. This will help in increasing CTR rate of your web page.

Give offers for limited period of time (create urgency)

It is seen that people buys your product fast when you create urgency or scarcity of your product. So for better conversion rate try to use this technique while creating your landing page.


Feel free to comment for any other tips.
Want a landing page for your company ?
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About Rahul Rana

I am an experienced web designer and SEO expert. I am running my own online marketing company i.e "SEO To Web Design". Thanks for reading, keep sharing online marketing and web design knowledge.