19 Ethical On Page SEO tips & techniques you should know

In this post we will discuss on 19 ethical on page seo tips and techniques you should know. On page SEO / On page optimization of your website helps you rank higher on SERP. It is a key step to index your website in Google and other search engines.
We can say On Page Optimization is the work that helps your website to get index faster on Google. There are some ethical techniques which you must know while creating your website.

19  Ethical On Page SEO tips & techniques you should know

 Here I will explain 19 smart plus ethical SEO tips & techniques that you should know while creating a website. Get ready to become an on page website optimizer. Follow my checklist and get your website optimizes for all major Search Engines.

 Keyword Research

The first and the crucial step or can say baby step before working on your website is to research on the keywords that fall in to your website category. Use and save high traffic low competition keywords in an excel file. Now you must be wondering how to find out high traffic low competition keywords for your website. Then here is the link to learn how to do keyword research. Its better if you choose 4 to 5 keywords for a page.

Title Tag With Keyword

Here "Home-Media House LLC | Chicago Multi-Mudia Agency" is the title tag of the web page and above image shows how it appears in search engine.
As you are done with keyword research, now it’s time to create a title tag for your website page. The title tag of your webpage is one of the crucial part of your on page optimization. The title should be according to your page. Your title tag appears in search results when your website get index in search engines. Use your keyword in title tag. Yes it is very important to use your keyword in title tag as search engine crawlers index your website according to title tag and some other factors explained below. But do not over optimize your keyword in title tag.

How many characters should I use while creating title tag ? 

You should use at least 60 characters including spaces and you can go up to 69 characters including spaces. While creating title tag you can use character count website like
http://www.lettercount.com/
http://charactercounttool.com/

How your title tag appears in search results

Description Tag – Meta Description

Here in this image after the url the two line text shows the meta description tag.

Your meta description tells about your webpage use your keyword in this tag for better optimization. Meta description should shout out loud about your webpage, don’t use more than 160 characters while creating your Meta description tag. Your page content must be according to your description tag.
Your description tag increase your CTR  in search results so take time and create meaningful meta description tag for your webpage.
How will my meta description tag appears in search results

Heading tags (HX-h1, h2, h3, h4)

Use your keywords in the heading tag as search engine crawlers give importance to heading tag while finding meaning of your webpage and index it accordingly.
Use heading tags with your article heading. You can use h1 for main heading h2 for sub heading and so on for h3 h4…

Search Engine Friendly URL 

Your url should look easy to read and should be short. The url with signs like  & ? spaces looks spammy so try not to use such url. It is suggested that you should use keyword stuffed url.
Wrong way to create url
www.example.com/&-?&%20%.php
Correct way to create url
www.example.com/car-repair-services

Image optimization in website 

You can explain the search engine crawler about your image by writing title, alt tag and description in images.
<img src="http://www.yourwebsite.com/example.png" alt="Keyword">
Do’s for images optimization
Use scalable images
Use good quality but low kb image

Content of your webpage

Now you know about importance of title tag, description tag, heading tag and image optimization but this all will work only if you have quality, unique and topic oriented content in your webpage. Your content should be more than 500 words if you want to rank higher in search results.
You must give importance to your content as a king as this is the only thing that can give you good organic traffic flow in your website.

Internal linking of your website webpages

Inter link your website WebPages as it will help your customer engage in your website plus will also decrease the bounce rate of your website.
Using External links to webpage
You should add external links to your webpage that are not just popular but also have high ranking which will build a good relation in search engine eye
 Authorship markup for your content
You should use authorship in order to tell crawlers about the ownership of your content that you publish on your website. Web pages with authorship has a good impact on on page optimization of website.

Navigation crawlable

 You can use either images or text for your navigation but make sure that it should be crawlable. You must use navigation according to category of content you are using to get better results in on page optimization of your website.

Externalize javascript/CSS 

Always Externalize your webpage’s JS and CSS codes so that your website pages can load faste, but sometimes it’s better to use inline JS and CSS for faster rendering and perceived time. The main goal is to load page faster. So try to make your code as light as it could be.

GEO-TAGGING 

Geo Tagging helps search engines and user see your actual business location with the help of it you can rank higher in local search results.

Add Social Plugins 

Adding social media plugins will help user to add share like your website content on his profile. Good social signals website can get better rankings in search engines. Give importance to google plus, facebook and twitter.

XML Sitemap Creation

Create xml sitemap and add it to Google and Bing webmaster this will help your website to get indexed faster.

ROBOTS.TXT File Creation

Webmasters create robots.txt text file to instruct robots (search engine robots) how to crawl and index pages on their website. Create robot.txt file and add it in your websites root folder.

Google Analytics

Create a Google analytics account and add your website in it. You can view your website visitor status, bounce rate, geographical flow of visitors etc.

Webmaster Tools

Add and verify the ownership of your websites via Google Webmaster Tools. Webmaster tools helps you to analyze the on-page validations. You add your xml sitemap link in the webmaster. You can also check your broken links from the webmaster and correct them to optimize your website.

Hosting Downtime

Your website hosting must be at least 99.9% uptime. A website with downtime can de-indexed you from major search engine and you won’t be able to rank higher.

Summary of onpage optimization techniques

In short for better on page optimization you should be hyper relevant to a specific topic in which you must include
title tag
subject keyword in url
subject keyword in image alt text
Specify subject in headings tags h1, h2…
Create unique content and interlink it with subject relevant page in your website.

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About Rahul Rana

I am an experienced web designer and SEO expert. I am running my own online marketing company i.e "SEO To Web Design". Thanks for reading, keep sharing online marketing and web design knowledge.