How Google ranks website

How Google Ranks Website

Google uses sophisticated algorithm which uses more than 100 factors to give your website ranking, this might change over time. So think like optimizing your website for a particular period of time as the techniques that used to work well can change with the Google algorithm update. You should keep trying and refine your efforts for site optimization.

We can break Google Algorithm in two main factors

On page optimization (Keyword Relevancy with page content)

We can summarize on page optimization on how, when and where you should use your keywords in a webpage. Think like Google is blind and it can only read your code. Your web page’s flash, look has no effect on Google. It checks your code, finds the keyword relevancy for your webpage and index it accordingly.

People usually search for 2 to 5 words phrase to find out what they are looking for. Google in return finds the indexed webpage and looks for the relevant web page which matches those search terms.

You should use 2 to 3 keywords in your webpage which has the same meaning. This will give your webpage more credit and will help your webpage to index faster in Google.

Websites that are highly optimized for on page factors, can outrank less optimized but higher PageRank website

Note: Keyword relevancy is important but do not over optimize your website for specific keyword as it will can generate negative effect for your website.

You can view my article :  On page optimization techniques

Off page optimization (page importance factors)

This is all about quantity, quality and strength of the links that point to your website.

Why other website’s web page pointing your website link is important?

Before I give its answer I will say links are important but on quality and relevant links.

How:

Google give PageRank according to the links pointing to a website. Google believes if a website’s webpage is pointing other website’s webpage link of same niche than it is considered as a vote for that website. More the vote you get better is the chances of improving PageRank.

 

Important factors Google look for your website

Google uses near to 200 factors for determining webpage’s SERP (search engine result page) result. Here I am highlighting the most important factors that Google look for your website. 

·         Title of your webpage

·         Anchor text

·         Headings (h1, h2, h3, h4 tags)

·         PageRank

·         Content of more than 400 words

·         Site age

·         Updates in website

·         Your link strategies

·         Load time

·         Server Down time

Server down time

Your website should be live because if Google visits your website from other links and finds out your website is off then after some attempts Google can de-index your listing as it thinks your site doesn’t exist.

Share on Google Plus

About Rahul Rana

I am an experienced web designer and SEO expert. I am running my own online marketing company i.e "SEO To Web Design". Thanks for reading, keep sharing online marketing and web design knowledge.