20 Ethical off page optimization techniques
Directory Submission
Directory Submission is
based on how effectively you select your website’s category related directory
of good page rank. Directory submission gives delayed results but it is worth
submitting your website for good quality backlinks.
Note: Don’t go for paid
directory submission
Top quality directories are
DMOZ
Yahoo
Directory
ZoomInfo
One
Mission
Pegasus
Social bookmarking Great way to start your off page optimization campaign
Social Bookmarking is a powerful way to promote your website
but do not spam social bookmarking sites. While doing social bookmarking you
must know how to handle tags to broadcast your news. This will help you in
increasing your website traffic according to your broadcast.
Popular social bookmarking websites are:
Digg
Delicious
StumbleUpon
Propeller
Reddit
Create Community on social networking websites
Social networking website can boost your brand and your
website traffic plus it also gives you opportunity to post your website links
and generate relevant traffic from it.
Social networking websites are:
Facebook
Orkut
Myspace
Linked In
Ecademy
Google plus
Article Submission
You can generate more links by submitting article to popular
article directory which helps you drive traffic to your website. Do not write
scrap and duplicate articles as they will not get approved. Create informative
unique article which will help you gain some links to your website from other
people or bloggers. This will help you get some deep links for your website but
note it it’s a slow process and it takes time
Good article submission websites are :
Ezine
Go Articles
Now Public
Buzzle
Create Blog
You can’t update your brand website’s services again and
again as you work on a specific field and category. So blogging is the best and
most powerful way to keep your website alive which helps your website customer
or client to visit again as you update it regularly. Be precise and clear when
you write something as a blogger. You can promote your blog in blog directories
and blog search engines.
Google blog search
engines is www……..com .
If you don’t know how
to write content for your blog then hire a guest blogger for your website and
ask him to write unique and precise content which will definitely gain credit for
your website from search engine point.
Video Promotions
You can promote your product, service video and expert view
related to your company (brand)
In different web video channel like
Youtube
Metacafe
Dailymotion
Submit your website to Search Engines
Search engine submission helps your website to index faster
in search engines. Submit your website to Major Search Engines like
Google
Yahoo
MSN
Altavista
Alexa
Alltheweb
Lycos
Excite
Forum Marketing
Get involved in forum communities that are related to your
website niche. Answer the question that are related to your website category or
niche, offer advice, reply to threads which will help you to build reputation
as a expert in your category. Use Do-Follow forums so you can link it to your
website within your signature, which will help search engines bot to crawl your
website.
Link Baiting
Link baiting depends on how interesting genuine and unique
article you write for your website so that other people or blogger or website
admin can link you back to their website post. If you have used some other
website’s content in your post than don’t forget to link their reference and
give them a credit for their information. This is a slow but very popular
process to increase backlinks for your website’s post.
Cross-Linking
Do deep linking while you write any article for your website which
increases link popularity and link popularity is a major factor for Google Page
Rank algorithm. While doing interlinking try to create anchor text for targeted
keywords and link them to related webpage, these type of link will give weight
to your webpage from Search Engine point.
Photo Sharing
Photo sharing is another way to achieve link and better off
page optimization process for your website . You can publish or share your website product or services
pictures and make them public ask your friend to view the images and make a
good comment which will automatically
help you to drive targeted traffic to your website. Here I am sharing some
photo sharing website where you can post and share pictures of your product and
services in public.
Flicker
Photo Bucket
Picli
Picasa
Business Reviews
Business reviews helps you gain your visitors trust, so it’s
a good technique to do. Ask your happy client and friends to write reviews
about your work in business reviews websites. Here I am sharing some business
reviews websites which will help your potential clients to gain trust for your
work.
RateitAll
Kaboodle
Stylefeeder
Shvoong
Local Listings & Yellow Pages
Most of the website owner do this mistake they don’t list their
website locally hence they face huge global competition and search engine don’t
give them much priority as they are new in competition. So its better to submit
your website locally. You can find the below local listing website that can do
good for your off page optimization campaign and can give better results.
Google Local
Maps
Yahoo Local
Yellow Pages
Superpages
Hotfrogs
Press Release Promotion
Press Release
Promotion is another ethical way
for off page optimization of your website. Every business website or services
provider should do press release in popular PR websites. Which will get your
website publish in Google News. Here I am giving you link of some good PR websites
where you can do Press Release.
PR Leap
1888pressrelease
Open PR
Classifieds Submission
You can advertise your products for free in major classified
submission websites. Check the following
list of Classified website:
Craiglist
Kugli
Myspace
iMadespace
Vivastreet
Give Answer of Questions
Giving answers in question answering website like Yahoo Answers can boost your website traffic but
don’t forget that you have to answer in relevant niche questions for example if
your website falls in the category of travel, then give the answers related to
travel questions where you can put your website link. Keep in mind that you do
not spam the web for this else it can have negative effect for your website.
I
Document Sharing
You can start sharing your website’s presentation, brochures
and business documents in various documents sharing websites which will help
you in branding.
Google Docs
Slide Share
Widget / Gadget Development
Well this is difficult but worth generating quality traffic
for your website. If you are a developer than you can create freeware widget or
gadget for people and can promote it on your website and famous social
networking website like Facebook and Myspace. Ask your friends to vote use and share your gadget or widget which
will help you in branding your website.
CSS, W3C Submission
Website designers or web design service provider can submit
their website to CSS and W3C website directories which can drive visitors to
your website.
RSS Directories Submission
Submit your website to RSS feed directories for generating unique
visitors from web.
PPC Ad Campaign
PPC Ad campaign is another way to generate paid targeted keywords
traffic to your website. The more you pay the more traffic you get through
Search Engine. You can hire a professional for running ppc campaign for your
website.
We should implement only white hat OFF page strategies to our website to avoid the spam purpose and also hit by Search Engine Algorithm.
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