Boost website ranking using 10 white hat SEO techniques
What is white hat SEO?
White hat SEO (search engine optimization) is the ethical way to improve your website’s search performance in search engine results page (SERP), where web pages are written for human audience and which follows search engine rules and policies.What are search engine rules and policies?
You can find search engine rules and policies here
10 White hat SEO techniques
Keyword research and effective keyword use.
You must use proper keywords in your web page in order to get your web page rank higher than your competition. You can use keyword finder tools to check what people are searching on web which is related to your business.How to find my keyword
I will explain this with an example. You are running a shoe store in New York where you sell soccer shoes. Now I assume as you have a website for it and you want to promote your store online in search engines. Now there will be separate pages for different shoes. Which can be categorized based on brand, size etc.I want to promote Nike soccer shoes webpage, so there are two ways to promote it.
You have used keyword finder tools and found out 2 keywords which have maximum searches on web which is related to your business 1st keyword is “Nike soccer shoes in New York” and the second one is “nike shoes” Now you have to use these keywords in your Nike shoe page.
Why is it important to use keywords in web page?
Google crawler is not human so it crawls your web page and look for keywords that your webpage uses most. If you will not write Nike shoes and Nike soccer shoes in New York than Google can never understand that your webpage is about Nike soccer shoes. So keywords are considered as guidelines for the search engines
1st way – I use title of my webpage as : “ nike soccer shoes in New York “
2nd way – I use title of my web page as: “ nike shoes “
Here both the titles are correct and falls under white hat techniques but 1st way will get indexed faster than the second way. So using long tail keywords is better way to get optimized faster.
Synonyms of your keywords
When you create your page you must repeat your keyword again and again but in a specific ratio. You must not exceed your keyword density more than 5% in the webpage. So while using the keyword you should use the synonym of the keywords. For example you are creating a web page about your astrology than you can use keywords like horoscope, astrology, birth chart in the page.Important places to use your keywords
You should use long tailed keywords in specific locations to improve your website indexing in Google. These important places are the html tags which are given importance by search engine crawlers. Below are the important tags where you should use your keywords.Title
Meta Description
Meta Keywords
Headin Elements
<h1><h2><h3><h4>tags
Text
Alt tag
Title tag
Links
Create quality content (Content is King)
Create the quality content for your website which must be informative for the users so that they can link back to your website. You should create the content by keeping in mind that you are developing it for human users not for search engine bots.Use of Meta data
You must create unique keyword rich informative meta data. Meta data are not visible in the webpage for users but it is coded between the head tag( <head> </head> ) Meta data is used by search engines they are of great importance as they tell search engine about your web page category.Meta description tag is a 150 character paragraph which you must write to tell about your web page description.
Meta keyword tag, in this tag you can write your webpage keywords so that search engine will come to know about your webpage.
Meta data is exploited by SEO people in past and now search engine don’t give them much importance but meta description is still important so you must write separate description for your each page.
Relevant links to your webpage from other same niche website
Create quality links on other’s website that point to your website.White hat SEO technique to make quality link
You sell flowers online so you must link your website to other flowers selling website or websites that gives information about flowers.Wrong way to make link
You link your flower website to a shoe selling website or to a wine website.
Link popularity
Create maximum number of quality links or backlinks in a fixed interval of time and in a regular way.Above explained are ethical white hat SEO techniques which you must follow for boosting your website traffic.
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