How to do Keyword Research

In this article I will explain how to do keyword research and what are good keyword research techniques, how people search query in Google, which keywords you should use in your webpage, Primary Keyword and Secondary keywords.

In my previous article I have explained about on page optimization, Off Page optimization, PageRank, Backlinks, white hat and Black hat techniques. These techniques will only work if you know which keyword you want to rank for your website.

What is keyword research?

Keyword research is a technique to find the queries which people are typing in Google search box. Yes, if you know the exact query then you can optimize your website for those queries and rank your website well for those keywords. Keyword research requires lots of brainstorming where you have to think like a customer who wants to find his destination.

First step of keyword research

I will explain this with an example of a movers and packers website. Suppose you want to create a movers packers website. So before creating webpage for it you think about the main menu items.

You must use your primary keywords in website layout like in Main Menu, category of website, Title, Image alt tag,

Target your area of interest in keyword research

 You have a website of restaurant the target your keywords according to your location because you can’t deliver your food out city and many reasons.

How can I target my keywords according to local search

You can target your keywords according to your location: For example you live in California and you have a restaurant in California so you should have targeted keywords like “Restaurant in California”. Here in my keywords I used the word California so that I can tell Google spider that this page indicates about restaurant in California.

Where can I find most searched keywords in Google?

Yes you can find the most searched keywords in Google.

Things you will need to find your keywords

1.       Excel file

2.       Knowledge of WordTracker or KeywordDiscovery or AdwordKeyword Tool (keyword planner)

Excel file for keyword research

You can find your niche keywords in websites like WordTracker, keywordDiscovery or Adword Keyword Tool. Find the good traffic, long tail keywords of your niche. For example you want to research on keywords for a dental website. So don’t go for one word or two word keywords like dental and dental clinic. Instead you should use “Dental gums problem clinic” here in this I used mixture of keywords like “dental” “dental clinic” “gums problem” “gum problem clinic”. You must use such techniques so that you can rank well for no. of keywords for a single page. 

Primary keyword phrase

These are the most searched keywords and most competitive keywords which you will find in your keyword research. These keywords will take to appear in search results because your competition most of the competition are also working for it.

For a real estate website your primary keywords will be

2bhk

3bhk

House for sale

Secondary keyword phrase

These are the keyword phrase that which are highly relevant to your website niche but are not frequently searched like your primary keywords are searched.

Example of real estate keyword phrase can be

Two room set

Three room set

Flat for sale

Important keyword research strategy

·        

You should optimize one page for not more than two keywords.

·         It is a good practice to use your primary and secondary keywords phrase in homepage.

·         You should interlink your webpage with primary and secondary keywords alt tag.

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About Rahul Rana

I am an experienced web designer and SEO expert. I am running my own online marketing company i.e "SEO To Web Design". Thanks for reading, keep sharing online marketing and web design knowledge.