20 Ethical off page optimization techniques

20 Ethical off page optimization techniques

 In this article we will discuss about 20 ethical off page optimization techniques

 Directory Submission

Directory Submission is based on how effectively you select your website’s category related directory of good page rank. Directory submission gives delayed results but it is worth submitting your website for good quality backlinks. 

Note: Don’t go for paid directory submission

Top quality directories are

DMOZ

Yahoo Directory

 ZoomInfo

One Mission

Pegasus

Social bookmarking Great way to start your off page optimization campaign

Social Bookmarking is a powerful way to promote your website but do not spam social bookmarking sites. While doing social bookmarking you must know how to handle tags to broadcast your news. This will help you in increasing your website traffic according to your broadcast.

Popular social bookmarking websites are:

Digg

Delicious

StumbleUpon

Propeller

Reddit

Create Community on social networking websites

Social networking website can boost your brand and your website traffic plus it also gives you opportunity to post your website links and generate relevant traffic from it.

Social networking websites are:

Facebook

Orkut

Myspace

Linked In

Ecademy

Google plus

Article Submission

You can generate more links by submitting article to popular article directory which helps you drive traffic to your website. Do not write scrap and duplicate articles as they will not get approved. Create informative unique article which will help you gain some links to your website from other people or bloggers. This will help you get some deep links for your website but note it it’s a slow process and it takes time

Good article submission websites are :

Ezine

Go Articles

Now Public

Buzzle

Create Blog

You can’t update your brand website’s services again and again as you work on a specific field and category. So blogging is the best and most powerful way to keep your website alive which helps your website customer or client to visit again as you update it regularly. Be precise and clear when you write something as a blogger. You can promote your blog in blog directories and blog search engines.

 Google blog search engines is www……..com .

 If you don’t know how to write content for your blog then hire a guest blogger for your website and ask him to write unique and precise content which will definitely gain credit for your website from search engine point.  

Video Promotions

You can promote your product, service video and expert view related to your company (brand)

In different web video channel like

 Youtube

Metacafe

Dailymotion

Submit your website to Search Engines

Search engine submission helps your website to index faster in search engines. Submit your website to Major Search Engines like

Google

Yahoo

MSN

Altavista

Alexa

Alltheweb

Lycos

Excite

Forum Marketing

Get involved in forum communities that are related to your website niche. Answer the question that are related to your website category or niche, offer advice, reply to threads which will help you to build reputation as a expert in your category. Use Do-Follow forums so you can link it to your website within your signature, which will help search engines bot to crawl your website.

Link Baiting

Link baiting depends on how interesting genuine and unique article you write for your website so that other people or blogger or website admin can link you back to their website post. If you have used some other website’s content in your post than don’t forget to link their reference and give them a credit for their information. This is a slow but very popular process to increase backlinks for your website’s post.

Cross-Linking

Do deep linking while you write any article for your website which increases link popularity and link popularity is a major factor for Google Page Rank algorithm. While doing interlinking try to create anchor text for targeted keywords and link them to related webpage, these type of link will give weight to your webpage from Search Engine point.

Photo Sharing

Photo sharing is another way to achieve link and better off page optimization process for your website . You can publish  or share your website product or services pictures and make them public ask your friend to view the images and make a good  comment which will automatically help you to drive targeted traffic to your website. Here I am sharing some photo sharing website where you can post and share pictures of your product and services in public.

Flicker

Photo Bucket

Picli

Picasa

Business Reviews

Business reviews helps you gain your visitors trust, so it’s a good technique to do. Ask your happy client and friends to write reviews about your work in business reviews websites. Here I am sharing some business reviews websites which will help your potential clients to gain trust for your work.

RateitAll

Kaboodle

Stylefeeder

Shvoong

 

Local Listings & Yellow Pages

Most of the website owner do this mistake they don’t list their website locally hence they face huge global competition and search engine don’t give them much priority as they are new in competition. So its better to submit your website locally. You can find the below local listing website that can do good for your off page optimization campaign and can give better results.

Google Local

Maps

Yahoo Local

Yellow Pages

Superpages

Hotfrogs

Press Release Promotion

Press Release  Promotion  is another ethical way for off page optimization of your website. Every business website or services provider should do press release in popular PR websites. Which will get your website publish in Google News. Here I am giving you link of some good PR websites where you can do Press Release.

PR Leap

1888pressrelease

Open PR

Classifieds Submission

You can advertise your products for free in major classified submission websites.  Check the following list of Classified website:

Craiglist

Kugli

Myspace

iMadespace

Vivastreet

Give Answer of Questions

Giving answers in question answering  website like Yahoo Answers can boost your website traffic but don’t forget that you have to answer in relevant niche questions for example if your website falls in the category of travel, then give the answers related to travel questions where you can put your website link. Keep in mind that you do not spam the web for this else it can have negative effect for your website.

I

Document Sharing

You can start sharing your website’s presentation, brochures and business documents in various documents sharing websites which will help you in branding.

Google Docs

Slide Share

Widget / Gadget Development

Well this is difficult but worth generating quality traffic for your website. If you are a developer than you can create freeware widget or gadget for people and can promote it on your website and famous social networking website like Facebook and Myspace. Ask your friends to vote  use and share your gadget or widget which will help you in branding your website.

CSS, W3C Submission

Website designers or web design service provider can submit their website to CSS and W3C website directories which can drive visitors to your website.

RSS Directories Submission

Submit your website to RSS feed directories for generating unique visitors from web.

PPC Ad Campaign

PPC Ad campaign is another way to generate paid targeted keywords traffic to your website. The more you pay the more traffic you get through Search Engine. You can hire a professional for running ppc campaign for your website.

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About Rahul Rana

I am an experienced web designer and SEO expert. I am running my own online marketing company i.e "SEO To Web Design". Thanks for reading, keep sharing online marketing and web design knowledge.